Sony officially announced their latest electronic whatchmacallit today. The rumors were put to rest and what emerged was a strange device indeed. As predicted the device is tiny, tiny, tiny when compared to the UMPC (and their 7 inch screens). And the hoped for touchpack/inking capabilities were no where to be found. This is definitely not a UMPC. Maybe it’s a UPC (an uber-portable computer), but it is not a UMPC to be sure. But, what is it, really?
At $1800 bucks, it’s an invitation to consumer to buy a UMPC!
Sure, this thing will have a niche, but that price puts it out of the reach of most folks. It’s between $600 and $1000 dollars more expensive than the currently available UMPCs. And it is an order of magnitude more expensive than a lowly PDA, which it borrows from with its small, light industrial design. At that price point, it is as if Sony is saying, “Yeah, there’s a market for ultra portables. Now compare our offering to something you can actually afford.”
It seems like the same strategy that Sony is taking with the Playstation 3, which will arrive in Novemeber with a price tag between $200 and $400 more expensive than Microsoft’s Xbox 360. Amazing.
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