iRiver has sort of been a 3rd tier player when it comes to digital media players. But I will give them kudos for two things: their persistence and their desire to differnetiate from the crowd.

Both of those traits appear to be evident in recent rumors concerning their product roadmap. Specifically, the so-called J10 has the potential to be a new entrant into the expanding UMPC world.

Even more interesting than the so-called N20 is a product being referred to as the J10, which could be anything from a Windows Mobile-powered PDA to a UMPC running the full version of XP Tablet Edition, and which is rumored to sport both a DMB tuner and of course the WiBro functionality that iRiver has so much love for.

I would welcome an iRiver UMPC with open-arms. Undoubtedly they would bring both a new twist and a new aesthetic to the platform. Plus, their usual competitive pricing structure couldn’t hurt either. You can read more and see some potential product sketches via our adopted big-brother, engadget.

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