In this bizarre, yet strangely compelling marketing montage, Micorsoft seems to equate UMPC ownership with having lots and lots of friends. This is, of course, completely unrealistic. Besides, everyone knows that if you want more friends you have to buy a video iPod.

Microsoft is definitely playing up the softer side of the platform, showing off its music, gaming and messaging functionality. Are the lifestyle aspects of the UMPC really the lowest hanging marketing fruit? Or are the potential productivity aspects of the device more important (or at least as important)? We’re kinda 50/50 on it right now, but Microsoft seems to have placed its initial bet.

Interesting.

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