If you’re a long-time reader of Ultranauts.com, then you know that we take the marketing and promotion of the UMPC and associated ultra portable platforms very seriously. And we love to point fingers when things don’t get done quite right. Today, we’re waving our finger at Best Buy and Samsung for their terrible Q1 display as shown above. Why we hate it: The Q1 is simply lost on an end-cap, with no supporting signage or a running demo to attract the eye (I had to turn the thing on for this photo). Empty shelves below the unit only reinforce the “nothing to see here” theme of the Q1 display.
Compare this to the Sony UX180P and Samsung Q1 displays over at Fry’s. While those have their weaknesses too, they are far more effective than this. In the end, retail displays probably aren’t mission critical for the UMPC platform overall, but if you’re going to invest space to promote the product, it needs to be done right. Afterall, you can’t exactly walk into many stores and see them in action. Retailers and vendors need to make sure that when we do see them, that they impress.
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