There’s an old saying made by Wharton alumni: “If it ain’t a big idea, it ain’t a Wharton idea!”
Ok, I totally made that up, but it pretty much captures the spirit of this article from Wharton where direct comparisons are made between the UMPC and a tube of Pringles:
“When Procter & Gamble created Pringles potato chips, the product initially struggled. Once P&G began marketing Pringles as a snack food and not a potato chip alternative, the brand did well. In a similar fashion, Microsoft could create a product category and then find a new market for it.”
To save you any undue pain, here are the key take-aways from the article from my perspective:
“Innovation is hard… Apple worked on the iPod night after night. There are 100 ways to do it wrong, but only one or two ways to do it right.”
Full Disclosure Clause: I was expelled from Wharton after the dean put me on an unsuccessful double-secret probation period. Oh, and for the record, the article does make some good points. Just skip by all of the stuff the Wharton marketing professors say.
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