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If you haven’t noticed, my journalistic skills aren’t exactly in the same league as, say, ABC News’ newest anchor, Katy Couric. For one, I never know “Where In The World” Matt Laurer is. I definitely lack the knowledge required to discuss the world’s most pressing issues with the likes of Al Roker. And I certainly couldn’t go toe-to-toe with Katy doing the play-by-play of the Macy’s Thanksgiving Day Parade.
But that didn’t stop me from landing an exclusive interview with the very busy, very gracious Director of Marketing for TabletKiosk, Gail Levy.
Ultranauts.com: Gail, I appreciate the time you’ve taken to conduct this interview, especially with it being so close to the eo’s launch. Let’s ease into the questions and hear a little bit about you as you are new to your role at TabletKiosk. Tell us a little bit about the company, your role and what sets you guys apart?
Gail: I started as the new Director of Marketing of TabletKiosk on March 8, and hit the ground running. Although the tablet platform is new to me, I am very quickly becoming acclimated to tablets, UMPCs, the competitive market and the enthusiastic user community.
Working at TabletKiosk is extremely exciting because we are a specialized, boutique-style manufacturer making a name for ourselves in a market full of established players and mega-brands like Samsung, HP, Acer and Toshiba, Our advantage is that we are innovative, creative and quick on our feet to implement changes. Most important, is that we are 100% committed to customer service in every aspect of our business.
Our focus remains on the vertical markets, however our advertising approach is to show eo in real-life settings. My background is in consumer products, and I intend to stay away from the old “speeds and feeds” approach that has been prevalent in computer marketing campaigns. Our new marketing pieces will focus on how eo can increase productivity in these markets.
My role is to create programs that educate the public and user community while increasing sales of our entire product line. I am currently putting together a marketing plan that incorporates public relations, targeted print advertising, key tradeshows for our vertical markets as well as lots of public outreach for the end users.
Ultranauts.com: Wow, that’s certainly a full plate. And there’s little doubt that you guys have been busy. Arguably, you are the vendor making the most noise about the UMPC. Can you give us some insight into how you will continue with the marketing momentum you’ve got going?
Gail: Oh, I have lots of creative ideas up my sleeve. The first thing is to send out evaluation units out to industry editors and enthusiasts as soon as units are available. We have a long list of people who are anxious to review the unit, but we don’t have final production models to send out yet.
We are also working with professionals in our vertical industries to create spec sheets that address their specific issues. This will be a very targeted approach.
Ultranauts.com: It’s a targeted approach that sounds somewhat differentiated as well… and I’m sure the market is looking forward to the creative ideas. I know I’m looking forward to receiving my free evaluation unit. Which brings me to this questions: you’ve undoubtedly had some hands on experience with the eo — how do you think people are really going to use and adopt this platform?
Gail: I think that that people are really going to catch on to the benefits of the UMPC platform, eo is the perfect pc for mobile workers who may use the platform as a compliment to their desktop systems to allow them to communicate within their networks. Will eo replace traditional desktop systems? Probably not. I’m guessing that they will be used in conjunction with other systems to allow workers to be more mobile on the job or in their personal lives.
For the general consumer markets, I see the UMPC platform being a big hit with students and families. With wireless becoming more prevalent in our everyday lives, people will want to have access to the internet and their important files at all times.
Tune in tomorrow for the exciting conclusion to Ultranauts.com’s interview with TabletKiosk’s marketing queen, Gail Levy. Will Gail announce a new UMPC model? (no) Will Gail talk about her pets? (yes) Will Gail address Microsoft’s UMPC marketing efforts? (definitely).
Again, a big thanks to Gail and TabletKiosk for taking the time right before their big launch to sit down with us.