I was on an American Airlines flight today and was bored and tired enough to actually watch the in-flight entertainment (which was a collection of clips and shows from CBS). Ironically, one of the clips was a CBS news story about the “exciting new UMPC,” featuring Intel’s own Brad Graff (whoever the hell that is). Brad was enthusiastically showing off the famous Intel UMPC prototype (you know, the one shown in the right hand column of this page). I found it kinda interesting that they did not show off an existing and available model. It was a missed opportunity.
Anyway, the central theme of the segment was around answering this question: “With the availability of PDAs and laptops and phones and Blackberrys, what place does a UMPC actually have in this crowded market?” Good question!
According to Intel (and the dreamy Brad Graff), the answer came as a complete surprise to Intel and the UMPC partners… after 6 weeks of prototype testing with a variety of potential market targets, the ultimate consumer of the UMPC was was Identified as “the Soccer Mom.” Who knew?! A new platform for a completely new and untapped market. Jackpot!
“It was totally unexpected. They loved it!” beamed Graff.
Well, I bet they don’t love paying more than a grand for one, Bradley (no matter how big of a dreamboat you think you are personally). And I’m sure that Soccer Moms aren’t searching their local Value Added Resellers for one either.
I grow tired of asking this, so it’ll be the last time. Where is the rebel base original consumer vision for the platform? What happened to the consumer targets of this device?