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Why do you love Ultranauts? Because we read between-the-lines to find the stuff that the more talented, better looking mobile computing reporters often miss while they’re busy accepting awards and gazing longingly into the mirror. For instance, take this interview with AMD EVP and CMO, Henri Richard, discussing the upcoming AMD-ATI mega-merger.
At first, it’s just paragraphs and paragraphs of merger justification, and then this:
Q: So what exactly is it that you hope to gain from ATI, in term of handsets?
A: Well, if you think about the evolution of the handset market, there’s an increasing body of evidence that new products, like the UMPC and portable devices that are neither a small notebook nor a smartphone, seem to be one of the hot topics of conversation these days, particularly here in Taiwan, and I think that for us, re-establishing a very strong partnership, through this ATI acquisition, with companies such as Nokia or Motorola, is an interesting element. If you start to think about the future of mobile computing, there’s now the possibility that some of those key industry market makers might decide to enter that space.
Followed by this:
Q: How about systems-on-chip, as such, which would imply not only a processor and graphics capability but also memory, and so on.
A: Again there, we’re going to go back to the UMPC type of space. This is a very interesting space. With the 50×15 initiative, we’re very very close to all those new types of devices that require a system-on-chip capability, whether they’re for the ultra-mobility space, whether they’re for the ultra-low-cost space, and there again we believe that by having the complete set of tools and building blocks, we’ll be able to bring a level of innovation at the complete system level that we couldn’t when we were just AMD as a CPU company. It’s too early for me to disclose anything. We’ve got to go and do some hard work now, but certainly we know there are a lot of great opportunities to take some of the great technology that ATI develops for markets that are adjacent to the PC market and see if by combining some of those technologies with what we know about the PC market, we can create a new paradigm or a new level of performance at power and cost envelopes that have not been achieved so far.
I have no idea what that guy just said. But it sounds like a potential positive for some fragment of the UMPC market. Frankly, I never thought that the AMD-ATI merger could benefit our favorite ultra mobile platform. But just the multiple mentions of the UMPC in this C-level interview and as a part major financial merger is excellent news!
You can read the full interview via Digitimes.